Fluid flow has been shown to be a potent stimulus in osteoblasts and osteocytes and may therefore play an important role in load‐induced bone remodeling. The objective of this study was to investigate the characteristics of flow‐activated pathways. Previously we reported that fluid flow stimulates rapid and continuous release of nitric oxide (NO) in primary rat calvarial osteoblasts. Here we demonstrate that flow‐induced NO release is mediated by shear stress and that this response is distinctly biphasic. Transients in shear stress associated with the onset of flow stimulated a burst in NO production (8.2 nmol/mg of protein/h), while steady flow stimulated sustained NO production (2.2 nmol/mg of protein/h). Both G‐protein inhibition and calcium chelation abolished the burst phase but had no effect on sustained production. Activation of G‐proteins stimulated dose‐dependent NO release in static cultures of both calvarial osteoblasts and UMR‐106 osteoblast‐like cells. Pertussis toxin had no effect on NO release. Calcium ionophore stimulated low levels of NO production within 15 minutes but had no effect on sustained production. Taken together, these data suggest that fluid shear stress stimulates NO release by two distinct pathways: a G‐protein and calcium‐dependent phase sensitive to flow transients, and a G‐protein and calcium‐independent pathway stimulated by sustained flow.