The structural behaviour of the human heel pad has been studied extensively due to its ability to absorb shock, protect against excessive local stress, and reduce plantar pressures. However, the material properties of the tissue have not been adequately measured. These must be known in order to perform a finite element analysis of the effect of factors such as foot geometry and shoe/surface construction on heel pad function. Therefore, the purposes of this study were to (a) measure the viscoelastic behaviour of the fat pad in compression, and (b) to determine an appropriate constitutive equation to model the tissue. A series of unconfined compression tests were performed on 8 mm diameter cylinders of fat pad tissue, consisting of quasi-static, 175, 350 mm/s and stress-relaxation tests to ∼50% deformation. The tissue exhibited nonlinear, viscoelastic behaviour. No significant difference was found in the quasi-static behaviour between samples from different locations and orientations in the heel. The stress-relaxation tests were used to determine the time constant (τC₁=0.5 s), the 175 mm/s test to determine the relaxation coefficient (gC₁=28), and the 350 mm/s compression test to determine the material constants (C₁₀₀=C₀₁₀=0.01, C₂₀₀=C₀₂₀=0.1 Pa) of a single-phase, hyperelastic, linear viscoelastic strain energy function (r₂=0.98).