During impact with an automobile, a pedestrian suffers multiple impacts with the bumper, hood and the windscreen. Optimisation of the car front using a scalar injury cost function has been demonstrated. The results for impacts simulated in MADYMO show good co-relation with Euro-NCAP ratings for existing vehicles. Optimization of the car front to minimise the injury cost converges to vehicle profiles with features known from earlier studies to be pedestrian friendly. A method to design car fronts for pedestrian safety is evolved.