This research focuses on what college-age motorists perceive to be the positive and negative aspects of implementing on-board Event Data Recorders (EDR’s) in the highway mode of transport. The achievements and findings offer safety researchers insight as to which societal issues need to be addressed and overcome to assure successful implementation. A number of key issues ranging from perceived safety benefits versus fear of privacy invasion are included. Research was conducted by a professor/member of the USDOT/NHTSA "EDR Working Group" at a North Carolina Community College.