This thesis addresses the development of a finite element model for the analysis of the mechanics o f deformation and temperature distribution in strip rolling under plane strain conditions. The model is based upon the assumption of a rigid-viscoplastic material, leading to the well known flow formulation for a non-Newtonian incompressible fluid. Frictional contact is modelled by insertion of a thin layer of contact elements, in which the theory of friction has been incorporated to simulate sliding resistance at the roll-workpiece interface. Heat generation due to plastic work is taken into account. Thermal boundary conditions include the heat loss by conduction to the rollers and by radiation and convection to the environment. This approach is applied to investigate the efFect o f the rolling speed, reduction ratio and coefficient of friction on the power requirements in strip rolling. Results are analyzed and compared to published experimental solutions.