Motor vehicle consumer information programs promote safety improvements through testing in consumer metrics programs (NCAP programs and IIHS programs) and by providing information to consumers about emerging safety technologies, potential benefits the emerging technologies are expected to provide, and sometimes lists of vehicles that are equipped with the emerging technologies. Motor vehicle manufacturers leverage such consumer information in product promotion through advertising, product descriptions and product announcements.

The success of an emerging safety technology as perceived by consumers can be assessed in part by the extent to which the technology in question increases in application over time. Increased application rates reflect growing consumer adaption, acceptance, or even insistence upon a safety feature or performance element in a new vehicle purchase. Researchers have previously reported upon the installation patterns for various emerging safety technologies through 2010. This paper extends the analysis through 2016 and adds multiple new emerging technologies to the analysis, particularly newly emerging crash avoidance technologies. The information is useful to:​ safety researchers, regulators, and vehicle manufacturers’ safety engineers to plan and execute safety technology integration into the new vehicle fleet.