Korea has maintained its status as the world’s fifth largest player in auto production. Development of both the domestic economy and the auto industry has led to quantitative growth of the auto market with the number of registered car exceeding 20 million. However, Korea still lags behind advanced countries in terms of reducing the number of road traffic accidents and fatalities. Under the circumstance, the Korean government set comprehensive measures to reduce traffic deaths and has put cross-ministry efforts to meet the challenge. In this context, the government is devoted to harmonizing domestic vehicle safety regulations with international regulations while improving the domestic regulations to better fit with the traffic environments of the country. In addition, the government is inducing vehicle manufacturers to produce safer vehicles by strengthening the New Car Assessment Program.