Over the past 20 years between one-third and one-half of Vermont's highway fatalities have involved unnecessary collision with death-dealing roadside obstacles. This paper describes a project to document this unnecessary slaughter and to bring it to the attention of state legislators, town selectmen, and the news media. Specific recommendations for improvement are provided. This type of project can be carried out inexpensively and effectively by practicing physicians who are in a unique position to document the full extent of human losses attributable to improper energy transfer involving roadside hazards