The vital role of vehicle safety, one of the main pillars of the Safe System approach, in combating road trauma is well recognised. The Transport Accident Commission (TAC) has undertaken a number of campaigns and projects to increase public awareness and demand for safer vehicles and vehicle safety technologies. One project that the TAC is involved in, is the research, development and demonstration of new vehicle technologies via the SafeCar Project. This project is a demonstration of new and emerging technologies that have promising road safety potential. The technologies selected for demonstration target some of the key issues associated with road trauma such as speed and fatigue. The technologies currently installed include Driver Drowsiness Detection, Lane Departure Warning, Intelligent Speed Assist, Seatbelt Interlock, Top Speed Limiter and Daytime Running Lights. The aim of the project is to further develop, demonstrate and promote these technologies to the community and key decision makers. This paper will discuss the rationale in selecting these technologies for demonstration and the communication strategy for the project.